“Re-marketing to existing customers has been our biggest marketing strategy” – Debadutta Upadhyaya

As they say, “An idea can change your life” and if it is an innovative business idea, it has the potential to change the life of hundreds of millions of customers associated with it. The best way to set up a great entrepreneurial venture is to ‘think different’, something that many SMEs fail to understand.

But not all think alike; there are minds that dare to challenge the world with their forward thinking approach and out-of-the-box ideologies. And one such entrepreneur is  Debadutta Upadhyaya. Amidst gear and hardware businesses spanning across the country, she chose to start a business that offers chore-delegating service to harried homemakers and busy working professionals.

Brainchild of Debadutta Upadhyaya and Lovnish Bhatia, Timesaverz is a unique, first-of-its-kind online portal that offers household utility services to millions of busy professionals in Mumbai, helping them get products and services delivered instantly at their doorsteps. It was their firm determination and desire to do something different and more meaningful for the society which made them quit their cushy and comfortable media jobs to start Timesaverz.com.

In an exclusive interview with BusinessNonstop.in, Debadutta, Co-Founder & CEO, Timesaverz, highlights the rationale behind establishing Timesaverz, the key challenges they faced and the road ahead.

Edited excerpts

How did you come up with the concept behind Timesaverz.com?

A personal quest to get me time over weekends coupled with a desire to launch a first-of-its-kind service saw the birth of Timesaverz.

How has your entrepreneurial experience been so far? 

Timesaverz has witnessed a promising off take, mostly among working couples who are pressed for time and elderly couples who are concerned about the security of service providers coming over to get the jobs done. Our repeat customer base sits at a whopping 60%.

What were the biggest hurdles while setting up your business and how did you overcome them?

The biggest hurdle for Timesaverz was training the service providers for quality service guarantee. It was around getting a very unorganized sector organized through soft skill training which took time to translate into action during field operations.

What’s one marketing strategy that’s worked really well for you? How did you manage to gain such impressive traction so quickly?

Re-marketing to existing Timesaverz customer base has been our biggest marketing strategy so far apart from creating buzz in the social media space. Quality service offering ensured that the word-of-mouth publicity was the initial traction provider.

Can you share a tip when it comes to creating and maintaining great relationships with your customer base?

Standardization of scope of work, processes and rates has been at the forefront at creating and maintaining great relationships, along with being a one-stop-destination for all kinds of home jobs. There are no hidden costs or elements for the customer as far as Timesaverz is concerned, and that’s why they look upon us as a preferred partner to get home jobs done.

How do you plan to keep the momentum going?

By bettering our service quality (that’s an ongoing process) and adding more services to the bouquet and expanding into other metros.

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